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"By focusing on a powerful brand sign and reinventing the entire product language, Blackandgold create a fresh and colorful packaging line, with funny offbeat product messages, totally in line with the brand spirit!
Quick (fast food restaurants), N°2 in France and N°3 in Europe, had to modernize its entire packaging line, to develop a strong, consistent and aspirational brand identity. (No evolution of the graphic line since 2006).
Face to its competitor, Quick had also to embody its positioning on Taste by focusing on perceived quality and appetency, by boosting its offbeat tone of voice to be attractive for the 15-35.
Result : A clarified positioning (around Taste, authenticity and a European touch and diversity of taste experiences proposed to customers, a reinforced brand power ( via a true and unique tone of voice and a consistent packaging line), an upgraded perceived quality threw appetency and brand status, wish fully express the brand spirit : Generosity, Complicity and Connivance."
Designed by Blackandgold.
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