Home » Posts filed under packaging
Showing posts with label packaging. Show all posts
Showing posts with label packaging. Show all posts
Lovela Organic Juices
Designed by Kuharic Matos Ltd.
Best Creamery
" I wanted to create a look that was fresh and friendly with a touch of milkman nostalgia."
Designed by Helen Lopez, a student at California College of the Arts.
Choc on Choc
A father and daughter partnership was created as they hit upon a patented new way to make layered chocolate. Since then the company has grown phenomenally and converted a new barn into a factory over four times the size of the original factory, marking the fulfilment of their ambition.
Designed by BrandOpus
Before After: Kraft Now Anything Dressing
This new branding was the result of a brief directing the creation of an ownable and disruptive new package for Kraft Salad Dressing.
Challenge & Key Objectives:
Kraft has been a leader in salad dressing with the reputation for being America’s most famous and favorite brand. This popularity however has left them to look, act and behave like a store brand, with advertising, and packaging that has felt conventional and mundane. In addition, many brands are known for one famous flavor, such as Hidden Valley Ranch. Kraft’s brand was suffering as they have many flavors, rather than one distinct flavor.
Description of you arrived at the final design:
To get people to align with the idea of experimentation and fun with our 72 flavors, we began with this simple premise: because Kraft Salad Dressing is used for so much more than salad, we thought it was unfair to call it salad dressing anymore. So we renamed it Anything Dressing. Therefore, the packaging reflected not only this revolutionary name change. It also presented a variety of foods consumers could make with anything dressing, proving that dressing could actually be used as a dip, as a marinade, as an ingredient in everyday cooking.
Indication of how successful the outcome was in the market:
Kraft Anything Dressing became a confident & adventurous brand that brought much needed personality not only to Kraft but also to the salad dressing category. The simplified bold typography and cohesiveness of design helped consumers feel confident to move to new flavor options, while still retaining a feeling of Kraft’s strong legacy. In fact, the design was so successful, It inspired people to look at dressing in a whole new way.
Designed by BEING (Advertising & Brand Concept) & BRIGHT DESIGN (Production Support)
Yoplait Naturlig Lett Yoghurt
"Strømme Throndsen Design has assisted Fjordland in developing a revitalised design concept for its Yoplait, Naturlig lett yoghurt range. The objective was to increase the shelf impact and communicate the natural taste in a new and engaging way. The result is a down-to-earth rustic look with the front graphics printed on the backside of the cardboard, leaving the feeling of no artificial ingredients and a natural taste. A highly differentiating design, that reveals the subbrand as the healthiest yoghurt of all."
TGTL Collection of Premium Olive Oils
Designed by NTGJ
SensatioNail™
"SensatioNail™ is the new and innovative at-home gel manicure system developed by Pacific World Corporation targeted toward frequent and non-polish users. SensatioNail™ brings women an affordable luxury that is relevant not only to their beauty routines, but to their lifestyles.
Matte black bottles and packaging creates a tactile level of modern prestige but also protects the light sensitive product. The outer packaging was designed using an oversized nail image and features spot UV coating to clearly showcase lasting effect of the color and hi-gloss shine achieved with the Gel Polish."
Cuppow
Letterpress packaging showcasing a product that reinvents the mason jar.
"This is CUPPOW - a new lid that lets you drink like a boss from virtually any wide-mouth canning jar. It’s a simple, eco-friendly alternative to poor-performing and messy disposable hot cups, and over-built and expensive travel mugs.
Cuppow was designed by Aaron Panone and Joshua Resnikoff. Graphic design was done by designer and illustrator, Natalya Zahn, and package design and printing was done by Mike Dacey of Repeat Press. Nearly all components of the product's release (industrial design, branding, graphics & package design, printing, photography, website design, and video) were created by a collaboration of talented creatives working primarily under one roof at Fringe Union in Somerville, Massachusetts."
Designed by Natalya Zahn
