HambliDesign

The luxury footwear label - which launched nearly 15 years ago - has since expanded into luxury handbags, designer sunglasses and now, its first perfume.

Tamara Mellon - the brand's founder and chief creative officer - is particularly passionate about this expansion into the fragrance arena. She said of the launch: "Fragrance has always been part of my vision for Jimmy Choo. To fully extend the Jimmy Choo lifestyle, enveloping the woman with the sensuality and essence of the brand. I have always loved wearing perfume; it's part of my identity. Now to create a signature fragrance for Jimmy Choo expressing an aura of strength and beauty is my ultimate dream."

The bottle and box are symbolic of the luxury at the heart of the Jimmy Choo brand and reflect Tamara's personal taste for antique and modern objects. The facetted bottle is inspired by jewel-coloured Venetian Murano glass and is reminiscent of Jimmy Choo's many crystal encrusted shoes.Tamara continued: "It was very important to me to create a beautiful and precious bottle, which is an object of desire that women will want to keep forever."The box features Jimmy Choo's signature glamorous snake skin print in a fragrance-friendly shade of pink.