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"MILK is a conceptual packaging project, designed to create shelf-edge standout and wow factor, for a range of self-heating baby bottles.

We saw a great piece of technology launched last year in the form of a self heating baby bottle, and wanted to explore how we could get consumers to engage with the proposition in a busy retail environment, while simultaneously reassuring mums about it's terrific safety credentials. What better way than to overhaul the packaging, with a high-impact tetrapak carton, to create an assertive position on retailers shelves, and draw on the safe, nostalgic notions of traditional milk packaging for parents looking for reassurance?"

Designed by Product By Design
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