Nike Strive is all about taking female customers into the loop. It’s a design solution meant to woo the fairer sex, in order to boost the fast plummeting sales of women’s watches. Crafted by Nike’s in-house design team, the watch integrates more robust features from men’s watches to make them more appropriate for daily lives. The end product was a watch that supports digital timing while at the same time imbibes a fresh feminine aesthetic.
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