HambliDesign

Pivot lab redesign of Jovan's Crackers relays the sophistication, transparency and health awareness that the brand was looking for as well as bring the brand to the premium snack food category.

"The simplicity of the design as well as the attention to detail communicates, at first glance, that this is not a typical product. We used transparency so the consumer would see the quality of the product. We also used images of ingredients to help educate the consumer on this new product category—raw vegetables, dehydrated into chips. We helped simplify the copy to its purest, most meaningful form communicating the integrity of the product and its creators. In this simplicity we still found room to share Jovan’s heart by telling the story of her personal health challenges"