"Motorola approached Kaleidoscope to design a brand packaging solution for their new mobile device targeting the core of their edgy, very tech-savvy younger consumer base – tech-centrics, millenials and screen-agers. The design focused on the individual that is always on the move whose life seems to run 24/7 and they depend on mobile connectivity to stay in touch with their world at all times. The product boasts a dual core processor and 4G connectivity which is unbelievably fast, enabling the consumer to work from anywhere, access social media, communities, watch movies, shoot high-def video and even Skype across the world with the swipe of a finger."

Designed by Kaleidoscope


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