The Smallholder

The Smallholder brings an organic juice straight from the fields to the urban market, made entirely following traditional and natural processes.
"According to this, we have created a honest industrial design inspired by primitive glass bottle shapes, with a block structure that optimizes space and maximizes visibility in the shelf. The graphic design is based on a powerful lettering and handmade drawings to convey tradition and nature through a modern appearance."

Designed by Carlos Calahorra and Xavier Puntes at the Packaging Master programme of Elisava Escola Superior de Disseny i Enginyeria de Barcelona.
Thesmallholder book2
Thesmallholder book3


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