Bella Vie

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"Girls Just Wanna Have Fun’! What they don’t necessarily want is to know all about the provenanceof wine, the complexity of flavour, all of that flowery, fruity nonsense. It’s Friday night, everyone’s round for a pizza, crack open a bottle or three and enjoy…Treasury Wines asked us to develop abrand of rose designed for young women – a market that has very little interest in traditional wine language, codes or cues. ‘Bella Vie’ is bright, bold and simply, unashamedly about having a goodtime all the time."

Designed by Ziggurat Brands
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