"W!LD  — When W!LD got the idea of offering an exclusively certified sustainable fish from Haida Gwaii, they called Straydog Marketing + Design to create a memorable brand identity that would stand out on the shelves,  and shake up the marketplace."

"We designed a playful organic logo, used clean minimal typography, paired with a vibrant colour palette to appeal to the client’s target market: consumers who desire a premium quality seafood that is fresh, wild, and sustainable. Incorporating newspaper articles into the packaging gives it a sense of advocacy, while also resonating feelings of buying fresh fish. Watch for these great products in a Whole Foods near you!"
Designed by Straydog Marketing


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