Frozen Yogurt

"This study presents proposals for identity and packaging for a line of frozen yogurt. The name, signature and branding packages were created for the product mix in flavors: natural, lemon and vanilla. Based on the concept of local crafts of Minas Gerais (BR), the aesthetic structure was developed from elements of the culture of the Brazilian State: quilts, gossip, and much of the local craft served as a symbolic reference to the design. The handmade designs and colors, along with the spontaneous language and reflect these aspects represent a line of products contemporary and traditional."


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