TAG-Heuer watch symbolizing the great traditions of brand

tag heuer watch
Aimed at designing a watch worthy of the brand’s traditions and communicating its innovative tendencies at the same time, TAG-Heuer watch is a timekeeping pioneered byPeter Vardai. Peter takes inspiration from the brand’s models connected to auto racing and chose the TAG-Heuer Grand Carrera Calibre 36 RS Caliper Chronograph model as starting point to design a watch representing the great traditions of the brand. All over the design one can find references to Formula 1 and Mercedes-Benz. The sport car effect is emphasized by the arms with vivid red inlet, and as the buttons are pressed on both sides of the Mercedes logo releases the strap.
The arms are placed on great cogwheels, which make them rotate not around the center but connected to the rim. By this and the non-contiguous strap the light air of the inner surfaces is achieved. Out of the three middle arms the left one is the tenth, the right one is the hundredth seconds while the bottom one displays the charge of the watch. The button is placed in the first TAG-Heuer logo and the watch is supplied with both a rubber and a metal strap. Great design indeed!
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Cheers Peter Vardai


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