New Segment - Packaging
Ciao Bella’s
"Ciao Bella’s gelato and sorbet are super-premium products. As part of a category that often confuses consumers while competing with major ice cream players, the packaging needed a facelift."
"Partnering with Tailford Mitchell, Ciao Bella launched a redesigned package that helps consumers define the contents without losing any brand equity. Bright colors remain a staple and now the product receives more emphasis."
from dieline
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